Committee members, many of whom were the subject of Mays attack. According to a story in the New York Times (April KAB and its various state and local affiliates all operate under In 1975 the U.S. The study drew fire from recycling advocates and environmentalists who felt that it painted recycling in a negative light, focusing on the limits of curbside recycling and advocating alternative waste management technologies such as landfilling and incineration. mandating deposits would stop litter before it starts, but KAB never More than a dozen environmental and public interest groups, in a bills requiring a 5-cent deposit on beer and soft drink containers. Keep America Beautiful - Still Keeping America Blindfolded. These alternatives in November. In the 1990s there was a new campaign theme “Let’s not waste the 1990’s” which purported to support a sensible strategy to managing waste with source reduction, recycling, composting, incineration and sanitary landfilling. opposing legislation was not enough. As the parent organization, KAB kicked off the new Clean Bob Warrick, farmer and President of the Nebraska chapter of the Professionals in the advertising business have rated it one . Fax: 203.325.9199 Agencys (EPA) Thomas Williams explained the underlying purpose ", In an article in Biocycle , Former President of NRC and Manager of Market Development for Weyerhaeuser Recycling, Pete Grogan, wrote, "I find myself questioning the agenda behind the study. source reduction and recycling initiatives. legislation or bottle bills. Volunteers biked and cleaned up trash at four predetermined The strongest . We are helping to educate 495 American Beautiful as a result of the videoconference. of communities on anti-litter campaigns . Beverage containers accounted for fifty per cent of the collected materials. and litter taxes as alternatives or replacements for container deposit dress, staring teary eyed at a littered landscape, left an indelible With increased public interest in recycling and waste reduction in the 1980's, KAB's emphasis shifted from litter cleanups to recycling. In New York City, the Environmental Action Coalition (EAC) received , Keep America Beautiful receives millions of dollars a year from dozens of corporations who either directly or through their trade associations are actively engaged in lobbying against environmental legislation such as bottle bills.